SXSWi Notes: Day 4
Just getting back to my hotel room after another full day. All the sessions that I went to today were great, and I was able to walk away with so much information and inspiration across the board. I probably also couldn’t say enough of Felicia Day’s keynote and panel today. I’ve been a fan since she created “The Guild.” Being a gamer, myself, (console and MMO) I connected with the show right away. Hearing her thoughts on connecting with her audience and the experience of creating the show and other projects also hit a lot of things home. To cap it all of for me though – Felicia was kind enough to take a couple minutes of her time after the panel to sign the notes that I took during her sessions (bottom of the last page – second picture). [...]
SXSWi Notes: Day 3
Finished my third day of sessions here at SXSWi. I went to four sessions in a row… you can get overwhelmed with the overload of information that you can take in in a single day. It was great to sit in on the Paul Reubens (Pee-wee Herman) inteview. As he talked about the things he did throughout his successful career I could pick out a lot of the underlying similarities that bred success for others regardless of discipline or industry. Here are my notes from Day 3 for the Paul Reuben interview and others for Day 3. Today I attended: Radical Openness: Growing TED by Giving it Away Transmedia Storytelling: Constructing Compelling Characters and Narrative Threads A Conversation with Paul Reubens Keynote: Christopher Poole (Founder of 4chan)
SXSWi Notes: Day 2
Day two was a another great day. There were some hits and misses, but overall there were still some really great takeaways. My favorite session today was “Reality is Broken: Why Games Make Us Better,” presented by Jane McGonigal. Here are all my notes from Day 2. Today I attended: Brave New World: Debating Brands’ Roles as Publishers Believe Me or Your Own Eyes: Eye-Tracking Entertainment Reality is Broken: Why Games Make Us Better Brand Consistency is Killing Digital Advertising
SXSWi Notes: Day 1
Just finished a very packed day of great talks, panels and meeting a ton of interesting and intelligent people here at SXSW Interactive 2011. When a couple of people saw my notebook from last years SXSW, they told me that I should’ve posted it online. I hadn’t really thought of it at the time, but thought I’d give it a go this year. So here are my notes from Day 1. Today I attended: Fireside Chat: Tim O’Reilly Interviewed by Jason Calacanis The New Frontier of Social Gaming Shine Light on Others to Build Your Build
SXSWi 2010 – Content Strategy
We’re half way through SXSW 2010 and, outside of a couple of flops, it’s been an excellent line-up. There have been so many solid topics on the schedule that it’s made it difficult to choose how I wanted to split my time.
Storyboarding Interactive Experiences
A few months ago I attended a local AIGA Salon here in DC where we discussed the topic of storyboarding for dynamic and interactive media. The discussion was insightful and meaningful – covering the new challenges that we face as designers and artists when it comes to creating interactive experiences.
Understanding the Interactive Audience: Audience Types
A couple of weeks ago, I discussed the need to better understand the interactive audience. In this post I will elaborate on the understanding of “audience types” and the need to move away from the traditional categories in which we tend to bucket our audiences.
Understanding the Interactive Audience
I just got home earlier today after attending the second and final day of the Interact 2008 Conference here in Washington, DC. Overall I thought it was an interesting conference, but I’m going to hold off on my opinions for a later post. I will say that it’s good to finally see this type of event in the DC area. It’s been a much needed conference, and for some reason DC doesn’t get enough consideration as a venue from the interactive industry unless it’s directly related to Government. So Much Interactive. So Many Buzzwords. There were some excellent proofs of concept from the interactive space, but there was still a bit of a disconnect in the message when it came to the thread that tied those successes together. The convention moved into the different topics and paradigms within web and [...]






