I probably also couldn’t say enough of Felicia Day’s keynote and panel today. I’ve been a fan since she created “The Guild.” Being a gamer, myself, (console and MMO) I connected with the show right away. Hearing her thoughts on connecting with her audience and the experience of creating the show and other projects also hit a lot of things home.

To cap it all of for me though – Felicia was kind enough to take a couple minutes of her time after the panel to sign the notes that I took during her sessions (bottom of the last page – second picture). So yeah, I’m feeling pretty lucky now. :)

Today I attended:

• Barry Diller Shares Insights on all Things Media
• Enabling New Experiences and Creating Serendipity Through Check-Ins
• Keynote: Felicia Day
• New Worlds: Creating Online Sci-Fi and Fantasy Experiences

It was great to sit in on the Paul Reubens (Pee-wee Herman) inteview. As he talked about the things he did throughout his successful career I could pick out a lot of the underlying similarities that bred success for others regardless of discipline or industry.

Here are my notes from Day 3 for the Paul Reuben interview and others for Day 3.

Today I attended:

• Radical Openness: Growing TED by Giving it Away
• Transmedia Storytelling: Constructing Compelling Characters and Narrative Threads
• A Conversation with Paul Reubens
• Keynote: Christopher Poole (Founder of 4chan)

Here are all my notes from Day 2.

Today I attended:

• Brave New World: Debating Brands’ Roles as Publishers
• Believe Me or Your Own Eyes: Eye-Tracking Entertainment
• Reality is Broken: Why Games Make Us Better
• Brand Consistency is Killing Digital Advertising

When a couple of people saw my notebook from last years SXSW, they told me that I should’ve posted it online. I hadn’t really thought of it at the time, but thought I’d give it a go this year. So here are my notes from Day 1.

Today I attended:

• Fireside Chat: Tim O’Reilly Interviewed by Jason Calacanis
• The New Frontier of Social Gaming
• Shine Light on Others to Build Your Build

One topic that really stood out for me has been Content Strategy. Interactive has grown significantly over the last 10 years, but let’s face it – somehow content strategy (and content as a result) continues to take a back seat. The fact that this is being brought to the front of a lot of discussion is an important step for raising the interactive bar. This isn’t simply about copywriting. It’s about building a relevant messaging architecture that connects with the people you want to reach.

Back in art school, our projects were about reading an article or studying a topic, and then creating work that visually interpreted what we read. Somewhere along the line there’s been a disconnect when it comes to carrying that into the interactive space.

I think one of the biggest problems has been our inability to articulate the value of content strategy to our clients from a business perspective. It just so happens, though, that there were solid takeaways that anyone can and should bring to the table. Below are some of the points that make the case for starting your interactive projects with content strategy:

1. Messaging becomes focused on your visitor’s needs.
   Business tend to write a lot of content about themselves. By focusing on content strategy, you can evaluate existing content and focus on delivering a message focused around the needs of your audience.

2. You add authenticity to your brand.
   Not only with design decisions compliment the message, but content strategy can them been given to SEO strategists to extend the messaging outward. Having SEO, content, messaging, and design follow the same thread builds a seamless and consistent experience for your audience.

3. And your clincher – a project can be less expensive if you implement content strategy up front.
   The design/creative process is a very iterative one. It is significantly faster and easier to rework words than it is to rework a design comp.

If you’d like to learn more about content strategy Check out Margot Bloomstein’s SXSW presentation as well as Kristina Halvorson’s book, Content Strategy for the Web. I’m hoping that Kristina also posts her presentation on Slideshare. In the meantime you can read the backchannel discussion here. It has been one of the best presentations I’ve seen here so far!