Day two was a another great day. There were some hits and misses, but overall there were still some really great takeaways. My favorite session today was “Reality is Broken: Why Games Make Us Better,” presented by Jane McGonigal.

Here are all my notes from Day 2.

Today I attended:

• Brave New World: Debating Brands’ Roles as Publishers
• Believe Me or Your Own Eyes: Eye-Tracking Entertainment
• Reality is Broken: Why Games Make Us Better
• Brand Consistency is Killing Digital Advertising