Understanding the Interactive Audience: Audience Types
A couple of weeks ago, I discussed the need to better understand the interactive audience. In this post I will elaborate on the understanding of “audience types” and the need to move away from the traditional categories in which we tend to bucket our audiences.
Interact 2008 – Right Idea, Needs Improvement
This past September I attended the Interact 2008 conference here in Washington, DC. This conference was an interactive media marketing event that focused on the topics of creativity, strategy and technology. The conference included speakers from such companies as Google, Saatchi & Saatchi, Adobe and Trollback + Company.
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