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Archive: September 2008
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30 September 2008

Understanding the Interactive Audience

  • Filed Under: Interactive
  • Tags: Interactive, Storytelling, Strategy, Tribes

I just got home earlier today after attending the second and final day of the Interact 2008 Conference here in Washington, DC. Overall I thought it was an interesting conference, but I’m going to hold off on my opinions for a later post. I will say that it’s good to finally see this type of event in the DC area. It’s been a much needed conference, and for some reason DC doesn’t get enough consideration as a venue from the interactive industry unless it’s directly related to Government. So Much Interactive. So Many Buzzwords. There were some excellent proofs of concept from the interactive space, but there was still a bit of a disconnect in the message when it came to the thread that tied those successes together. The convention moved into the different topics and paradigms within web and [...]

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